An Outside Business Activity of Brandon Cabaniss
A financial well-being initiative for women — co-founded by Brandon Cabaniss (CFP®) and Deb Bucci, PhD. Built on three pillars and grounded in the lived experience of transition.
Mission
Empowering women to achieve wealth, wisdom, and well-being through education, resources, and community engagement.
Vision
To create a world where every woman has the tools, knowledge, and confidence to thrive financially and personally.
About the Project
The 3W Project was created to reframe how women experience financial well-being — not as a separate goal, but as an essential part of a fuller, more meaningful life. Today, women are increasingly inheriting and managing wealth on their own. Yet from our experience, we know that a lack of clarity, confidence, and support around money in transitional times often leads to stress and undermines well-being.
After years of research and piloting in-person programs with women, we recognized the need for a more intentional, structured effort focused on financial well-being. The result is the 3W Project.
Designed for women navigating transitions, building new futures, or simply seeking a healthier relationship with money, the 3W Project offers a new path forward.
The Three Pillars
In architecture, a structure with three legs or columns forms the most stable base — able to stand firm, even on uneven ground. The same principle applies to personal growth and empowerment.
the pillar of values, vision, and discernment
Wisdom is not just knowledge — it is the deep, often hard-won understanding that shapes how we live. In the 3W Project, wisdom anchors the journey. It asks: What do I know about myself, my values, and what truly matters?
the pillar of vitality, balance, and self-awareness
We cannot separate how we feel from how we function. In the 3W Project, well-being reinforces the idea that financial choices live inside a fuller life. It asks: How do I care for myself in a way that supports my capacity to live fully?
the pillar of resources, access, and financial agency
Wealth is not just about money — it is about having the means to make choices, support others, and shape our futures. In the 3W Project, wealth breaks silence and stigma. It asks: How do I use money as a tool for strength, stewardship, and possibility?
Meet the Co-Founders
Private Wealth Advisor · Williams Wealth Management
Brandon is a financial advisor with Williams Wealth Management, a Member of Advisory Services Network, LLC, based in South Carolina. She is passionate about helping clients build balanced, intentional lives through thoughtful financial planning. With a background in business and client service, Brandon brings strategic insight alongside a strong emphasis on wellness and mindfulness — guiding women toward greater financial confidence, clarity, and alignment.
Brandon's WWM profileFellow, Institute for Social Innovation
Deb is a Fellow at the Institute for Social Innovation at Fielding Graduate University and a researcher, educator, and coach focused on the lived experience of well-being. Grounded in nursing, human ecology, and organizational development, her work bridges research and practice to support sustainable growth, resilience, and human flourishing — helping individuals and organizations rethink what it means to truly thrive.
deb@3wproject.comFrom the Archive
The 3W Project has run several in-person intensives in Greenville bringing women together for honest conversations about money, well-being, and the life they want to build. Examples of past invitations are below.
August 2025 Intensive — Invite Flyer
A two-day women's financial well-being intensive in Greenville, SC.
February 7, 2026 Intensive
A Financial Well-being Intensive for Women · Cancer Survivors Park, Greenville, SC.
Stay Connected
The 3W Project is growing — new intensives, online conversations, and a community of women navigating money on their own terms.
The 3W Project is an independent outside business activity of Brandon Cabaniss and is not a service, product, or endorsement of Williams Wealth Management. Williams Wealth Management and Advisory Services Network, LLC are not affiliated with the 3W Project. Brandon Cabaniss offers Investment advisory services through Williams Wealth Management, A Member of Advisory Services Network, LLC. This material is provided as a courtesy and for educational purposes only. Please consult your investment professional, legal or tax advisor for specific information pertaining to your situation.